From Points to Perks: Your Guide to e.l.f.'s Beauty Squad Rewards Program and Mobile App
KEY TAKEAWAYS
The e.l.f. Cosmetics mobile app is a one-stop shop that makes clean beauty more accessible to every eye, lip and face. It combines the powers of top-notch technology, shopping capabilities to score game-changing products, expert intel into the hottest trends, plus entertaining features that will keep every beauty lover engaged and coming back.
Ready to enter the beauty-verse and become your best e.l.f.? Download our app in the app store (itโs iOS/Android compatible)โthen read on for our complete guide to exploring, playing with and getting the most out of this one-of-a-kind beauty hub. Youโll get a โฌ4 reward + 100 Beauty Squad points just for downloading!
What is Beauty Squad?
Join the e.l.f. Beauty Squad! Our better-than-ever rewards and loyalty program lets you earn points for every dollar you spend on your favorite makeup and skincare products from e.l.f. You can also score more points by completing tasks in the e.l.f. app or websiteโfrom writing reviews, to connecting with us on social media, completing your beauty profile, uploading receipts, playing games and so much more. The best part? You can redeem your loyalty rewards in exchange for products, offers, retailer gift cards and cash back.
Download Our Mobile App and Join Beauty Squad Today
Our mobile app is the ultimate beauty HQ for every makeup guru. Head to the homepage to find a curated list of makeup and skincare must-haves, picked out just for you! Want to try something new? Itโs also a great place to discover our hottest product launches. You can also easily shop products by category (eyes, lips, face, and tools). If youโre looking for a fun way to get started in our mobile app, meet your makeup match with our โswipe to likeโ featureโjust swipe right (love it!) or swipe left (not for me!) on a variety of makeup products and tools to build a wish list of your faves.
How can I earn more loyalty points through beauty brand programs by purchasing skincare & cosmetics?
Whether you're stocking up on skincare essentials or trying the latest makeup drops, Beauty Squad ensures every purchase brings you closer to rewards. If you're looking to earn more loyalty points, Beauty Squad makes it easy to get rewarded for every skincare and makeup purchase you makeโno matter where you shop. Earning loyalty points as a Beauty Squad member is simpleโand there are multiple ways to maximize your rewards. Beauty Squad members earn 10 points for every dollar spent. As a member, youโll also gain access to bonus point opportunities available during promotions, product launches, and limited-time events. Completing beauty & skincare quizzes, participating in community challenges, writing product reviews, and referring friends are all ways to boost your points balance faster. And as your points grow, you can redeem them for discounts, free products, and exclusive member-only perks.
Wondering how to earn loyalty points on beauty purchases made in-store or through retailers? As a member, you can earn rewards not just from online orders, but also by uploading receipts from eligible retail partners. One of the most valuable ways to maximize your rewards is through Beauty Squadโs receipt scanning feature. If you purchase e.l.f. products at retail partners like Target, Ulta, Walmart, or other authorized stores - simply upload your receipt after purchasing any e.l.f. SKIN or cosmetic item to receive points in your account. This makes it easy to earn points wherever you shop, while stacking points even faster through bonus offers, referrals, and member-exclusive challenges.
Beauty Squad Tiers
Our Beauty Squad program features three tiers: Fan, Pro, and Icon. Members earn points to advance through the tiers and as your status increases you unlock enhanced benefits including free shipping, birthday month bonus points, exclusive product previews, and surprise offers. Letโs break down each tier: Fan (0-999 points):
Pro (1000-1999 points):
- All fan tier perks, personalized product recommendations, tier welcome gift, free shipping when you spend a minimum of โฌ10, early access to new tutorials, bonus points during your birthday month
Icon (2000+ points):
- All pro tier perks, access to behind the scenes: product development opportunities, try new products before launch for free, tier welcome gift, free shipping (no minimum), personal beauty advisor and consultation, free entry to exclusive e.l.f. Sweepstakes, surprise offers and opportunities (events, discounts, & more!)
Features You Can Access within the e.l.f. Mobile App
Virtual Shade Finder Tool
A new tool is here with the e.l.f. Beauty App! Our new tool is here to help you find your perfect shade match. Available on mobile for iOS and Android, this shade finder tool uses the latest technology to scan your complexion in real time by taking a series of selfies that eliminate the effects of phone lighting impacting your colour match. Our shade finder is user-friendly, easy to navigate, and will give you the top 3 shade matches closest to your skin tone. The days of guesswork to try and find your perfect shade match are overโnow you can find your exact shade in minutes thanks to our new virtual shade finder!
Here are some tips on how to use our shade matching tool:
- Try to find the best natural lighting and avoid any bright light. Once you find your go-to lighting, make sure to wash off any existing makeup and remove glasses.
- Center your face as best as you can in the oval on your screen. You can bring your phone closer to your face if needed. Remember to hold as still as you can while the screen flashes.
- Avoid holding your fingers and thumbs over the display if possible.
Quick tip: Our shade finder will not work with privacy and blue-light screen protectors
Our Virtual Try-On Tool
Treat yourself to a virtual makeover! Our beauty and makeup appโs try-on tool lets you virtually โtest outโ some of our best-selling makeup products in various shades before you buy them. Itโs never been easier to discover your new favorite blush, find your best contour shade or pucker up to our lineup of lip productsโall before you add to cart! To customize your try-on experience, select an e.l.f.ing category (eyes, lips or face); next, choose if you want to create your makeup look live, on a model or with a photo of yourself. Then, let the fun begin! Tap the product youโd like to add to your look, and scroll through the shade offerings to find your best match.
Other virtual try-on features: Use the slider on the left-hand side of the screen to control the opacity, and hit the [ l ] icon on the right to see a before and after in real time. Love your look? Tap the [^] icon to save the image or send it to your BFF.
Finally, you can add your favorite products to your bag and securely check out so you can rock them IRL.
e.l.f.'s Arcade โ How to Play Games to Earn Points
We are now offering games as a new way to earn Beauty Squad points:
How to Play e.l.f. Blast
The e.l.f. Blast game offers Beauty Squad members a fun and easy way to earn points and unlock exclusive rewards. Players can match colourful makeup products into groups with power-ups inspired by e.l.f.'s iconic makeup products! To begin playing, download the official e.l.f. Cosmetics app from the App Store or Google Play Store and create or log into your Beauty Squad account. Once logged in, navigate to the games section where you'll find e.l.f. Blast featured among the available arcade games. The gameplay is similar to popular match-three games, where you'll swipe cosmetic-themed icons to create matches of three or more identical items.
As you progress through increasingly challenging levels, you'll encounter special power-ups and boosters that can help clear the board more efficiently. Each completed level earns you Beauty Squad points, which accumulate in your account and can be redeemed for discounts, free products, or exclusive offers. The more you match, the more levels you complete, leading to more rewards! Members can even compete with friends and climb leaderboards, which earn Beauty Squad points that translate to real product discounts.
How to Play Escape from Power Grip Mountain
Survive as long as you can while you escape from Power Grip Mountain! To play, first download the e.l.f. app from the App Store or Google Play if you haven't already. Once installed, create an account or log in to your existing Beauty Squad account. Navigate to the games section within the app, which features various games including the Power Grip Mountain challenge.
The objective is to guide your character through a mountain-themed obstacle course, collecting e.l.f. products and avoiding obstacles along the way. As you progress through different levels, you'll encounter Power Grip Primer-themed elements and challenges that increase in difficulty. Successfully completing levels and achieving high scores earns you Beauty Squad points that can be redeemed for discounts and products.
Earn Beauty Squad Points by Completing Challenges or Earning Badges
Our exciting challenges, exclusively available in our mobile app, are designed to encourage product exploration. These challenges are limited-time makeup challenges that inspire creativity to complete point-earning activities that unlock exclusive rewards. Typically, challenges will have you complete tasks in groups of 3, once all three tasks are met, youโll be rewarded with points!
On the other hand, earning badges is another fun way to stack up points and rewards! As you earn more badges, the more points youโll receive and your rewards will start piling up! Earning badges can also unlock exclusive discounts on your favorite products to restock. Earn badges by taking different actions within our app!
Receipt Scanning
Stocking up on your e.l.f. beauty faves in-store at other retailers? Great news: our mobile app's receipt scanner makes it easy for Beauty Squad members to still redeem those points with in-store purchases and score major rewards! How it Works:
How to Turn Beauty Squad Points into Rewards
Being a Beauty Squad member is the gift that keeps on giving! Weโre not kidding when we say that the rewards are *literally* endless. The more points you earn (and we shared the easiest ways to rack up the points above!), the more rewards you can redeem! Hereโs some of our fave rewards in the lineup for our Beauty Squad members:
Download Our Free Mobile App Today
Beauty Squad Members get 100 bonus points for downloading
